The Art of Shape
Bvlgari marks its second participation to Watches and Wonders in Geneva, the international watchmaking fair, underlying the Maison’s dedication to excellence and innovation. Bvlgari’s exhibition space authentically reflects its essence of Roman High-Jeweler mastering the Art of Time.
GENEVA * WATCHES & WONDERS * 2026
New size for Octo Finissimo, highly anticipated and masterfully achieved with a distinctive character preserving the iconic design elements of this remarkable timepiece.
A More Exclusive Presence
This year at Watches and Wonders Geneva, Bvlgari unveils a new interpretation of its Octo Finissimo Ultra Tourbillon — a remarkable achievement in watch design. In platinum, with both case and bracelet crafted in this noble metal, the watch asserts a more exclusive presence.
Enhanced by distinctive blue accents and a bracelet combining satin-brushed and polished finishes, the model remains the world’s thinnest flying tourbillon.
Serpenti Tubogas Studs Capsule, the new face of an icon in motion.
Serpenti Tubogas Studs Capsule
With the launch of Serpenti Tubogas Studs Capsule, Bvlgari carries forward one of its boldest creative hallmarks: the union of gold and steel. Bringing together Serpenti, Tubogas, and the stud, the Maison sets jewellery and industrial design in dialogue within a precious, graphic, and expressive timepiece.
Diamonds, hardstone dials, mother-of-pearl, and gold-studded coils transform the iconic reptile into an object of design and desire.
Bvlgari Jewelry explores an iconic combination of Gold and Steel with two new B.zero1 rings and a Bvlgari Tubogas parure.
Jewelry & Heritage
Spanning across creative territories, Gold & Steel redefines itself as a defining language of Bvlgari, moving seamlessly across jewelry and watch making. Steel, a durable material traditionally associated with the industrial world yet notoriously complex to shape in jewelry-making, is brought into dialogue with the nobility of gold: a union of opposites that only the Roman Maison has dared to envision.
At Watches & Wonders 2026, Bvlgari explores this iconic combination of materials with two new B.zero1 rings and a Bvlgari Tubogas parure, presented alongside a curated selection from the Bvlgari Heritage Jewelry collection.
The metamorphosis of Serpenti Aeterna continues, full of colors
The Power of Form and the Joy of Color
Bvlgari continues the metamorphosis of Serpenti, its most magnetic icon. A manifesto of pure form projected into the future, Serpenti Aeterna radiates with renewed energy. Entirely pavé-set with a vibrant composition of colored gemstones, this radical reptile plays with color, light, texture, and form to express pure joie de vivre.
“The Serpenti Aeterna reveals itself as a true canvas; it embodies the very sublimation of the serpent’s sign, woven into each of its elements. It is a serpent of purified essence, where the iconic figure has transformed into a timeless symbol and an inimitable signature. More than a creation, the Serpenti Aeterna is, fundamentally, a concept” F. Buonamasssa, Bvlgari’s Product Creation Executive Director.
Datamatrix, a digital journey into the world of Bvlgari.
A Digital Journey into the World of Bvlgari
Bvlgari takes the next step in its digital evolution with the introduction of the Bvlgari Digital Passport for watches, just months after the launch of the Connected Jewelry in 2025.
No login is required and no personal data is collected, ensuring a seamless and secure experience.
Inspired by Kinetic Art and Sartorialism
Bvlgari’s booth will feature the elements incorporating a creative approach to the external and internal displays inspired by kinetic art and sartorialism.
Roman Soul
Reflecting Bvlgari’s deeply Roman soul, the exhibition space invites visitors to immerse themselves into Italian culture, the Maison’s distinctive elegance and avant-garde creative vision, through the most beautiful shades of marble and a mix of precious materials.
Art of Time
Bvlgari’s exhibition space authentically reflects its essence of Roman High-Jeweler mastering the Art of Time.
BVLGARI
The Art of Shape